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Boite d'Or Gioielli Alba

Creating dreams since 1978

Boite d'Or is the reference point in Alba and Cuneo for those who are looking for unique jewelry and high quality watches. We stand out for uniqueness, creativity and competitiveness. We produce classic jewelry and unique pieces, satisfying the taste of each person starting from the selection of gems and materials to give life to unique creations thanks to our internal laboratory.


Boite d'Or is an authorized dealership of some of the most important and exclusive brands in the world of watchmaking, including Rolex, Tudor, Graham, Longines and Montblanc.


In addition to the jewels of our production we are retailers of prestigious jewelry brands such as Chantecler, Dolce & Gabbana, Marco Gerbella, Tirisi and Mikimoto

Create your own jewelry and buy it online!

We match gems with the right design. We produce personalized handmade jewelry, to ensure the craftsmanship and uniqueness of the jewel.

Create your Jewelry | Boite d'Or Alba


We offer a showcase of second-hand watches with a guarantee that certifies the originality of all components and the correct function of the watch.

Second Wrist | Boite d'Or Alba

Our jewelry brands

OIn addition to the jewels of our production, we have selected for our customers some of the best brands of Italian Jewelry

Jewelry | Boite d'Or Alba

Our watches brands

In addition to Rolex and Tudor, you will find some of the most important watch brands in our stores.

Watches | Boite d'Or Alba